The Roku digital video player is no longer for Netflix alone. A private beta to test Amazon Video On Demand over the device has now begun, according to Engadget.

Over at the Roku forums, an official has made clear that demand was exceptional and the pool of private beta testers has now been chosen. Sadly, there’s no mention of when Roku plans on sharing the love with the public at large, but Dave Zatz has appropriately pointed out that YouTube could be following close behind.

This is turning into the little device that can do just about everything you would want it to. Between the amount of family-friendly content available on Netflix, Amazon and YouTube, and at a price point under $100, it should be a no-brainer purchase to expand your video library.

Source: Roku takes Amazon Video On Demand into private beta